Should I focus on no follow backlinks in 2023?

What are nofollow links?

Nofollow links are hyperlinks that have a rel="nofollow" attribute attached to them.

This attribute tells search engines not to follow or pass any authority from the linking page to the linked page.

Nofollow links were introduced in 2005 by Google to combat spammy link-building practices, such as comment spam and paid links.

Since nofollow links do not pass on any link juice, some people argue that they are not worth pursuing. However, there are several reasons why you should still focus on obtaining nofollow links.

Increased traffic from backlinks and second-tier links

While nofollow links may not directly boost your search engine rankings, they can still drive traffic to your website.

When someone clicks on a nofollow link on another website, they will be redirected to your website, which can lead to increased traffic and potential conversions.

Additionally, nofollow links can still provide SEO value by indirectly boosting your search engine rankings through second-tier links. Second-tier links are links that point to the websites that link to you.

By obtaining nofollow links from reputable websites, you increase the likelihood that other websites will link to the page that links to you, thus indirectly boosting your own search engine rankings.

SEO boost to your referenced pages

While nofollow links may not pass on any link juice, they can still provide an SEO boost to the pages they are linking to.

When a website links to a page on your website, it sends a signal to search engines that the linked page is valuable and relevant.

This can lead to increased visibility and potentially higher search engine rankings for the referenced pages.

Nofollow links for social signals

Social signals are another reason why you should focus on obtaining nofollow links.



Social signals are the likes, shares, and comments that a website or webpage receives on social media platforms.

While social signals do not directly impact search engine rankings, they can indirectly affect them by driving traffic to your website and increasing your online visibility.

By obtaining nofollow links from reputable websites, you increase the likelihood that your content will be shared on social media platforms, thus increasing your social signals and potentially boosting your search engine rankings.

Influencer marketing

Influencer marketing is a type of marketing that involves partnering with influencers or individuals with large followings on social media platforms to promote your brand or product.

Influencer marketing can be an effective way to drive traffic to your website and increase your online visibility.

By obtaining nofollow links from influencers, you increase the likelihood that their followers will click on the link and visit your website.

Additionally, influencers can help improve your social signals by sharing your content on their social media platforms.

The domino effect of link building

Link building is the process of obtaining backlinks from other websites to your own.

While getting nofollow links may not directly boost your search engine rankings, they can still play an essential role in the link-building process.

By obtaining nofollow links from reputable websites, you increase the likelihood that other websites will link to your website, thus indirectly boosting your search engine rankings.

This is known as the domino effect of link building.

Conclusion

While nofollow links may not directly boost your search engine rankings, they can still provide significant benefits to your website.

By obtaining nofollow links from reputable websites, you can drive traffic to your website, indirectly boost your search engine rankings, increase your social signals, and potentially benefit from the domino effect of link building.

Therefore, it is crucial to focus on obtaining both follow and nofollow backlinks to create a well-rounded backlink profile.

It is important to note that obtaining nofollow links should not be the sole focus of your link-building strategy.

Follow links still carry more weight and can directly impact your search engine rankings. However, by incorporating nofollow links into your strategy, you can maximize the potential benefits of link building and improve your overall online visibility.

In conclusion, nofollow links should not be overlooked in your link-building strategy.

While they may not pass on link juice, they can still drive traffic to your website, indirectly boost your search engine rankings, and improve your social signals.

Furthermore, by obtaining nofollow links from reputable websites and influencers, you can create a well-rounded backlink profile and maximize the potential benefits of link building.

If you found this article helpful why not check out 7 Keyword Research Tips to Help Your SEO Rankings or SEO Strategies for Small Businesses



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